Terms of Service

Last updated: 19 September 2026

These terms apply to the Freshwake WordPress plugin, the Freshwake Pro add-on, the backend service at api.getfreshwake.com, and this website. By installing or using any of them you agree to these terms.

1. Who we are

Platemark, based in Japan ("we", "us"). Contact: ggg.billy@gmail.com

2. The free plugin

Freshwake is free software, licensed under the GNU General Public License, version 3 or later. You may use, study, modify and redistribute it under that license. The source is distributed with the plugin.

It is complete on its own. It is not a trial, it does not expire, and no part of what it advertises is withheld pending a purchase.

3. Freshwake Pro

Pro is a separate add-on sold by us. The code is also released under the GPL. What a purchase buys is not the code — it is a license entitling you, for its term, to:

• activate the add-on on up to the number of sites your plan covers;
• receive automatic updates; and
• receive email support.

Licenses are offered on a monthly or annual term and renew automatically until cancelled. You can cancel at any time from your account or by emailing us; the license then runs to the end of the period already paid for. When a license lapses, the add-on keeps working with the features it already has — it simply stops receiving updates and support.

We offer a refund within 14 days of a first purchase, for any reason. Renewals are not refundable, but you can cancel before a renewal falls due.

You may not resell or publish license keys, or use one license across more sites than the plan covers. This restricts the key, not the code; your rights under the GPL are unaffected.

4. Your account and your site

You are responsible for your WordPress installation, your Google account, and for keeping your license key private. Freshwake reads data from Google Search Console on your behalf; you are responsible for having the right to access the properties you connect.

5. Dependence on Google

Freshwake depends on the Google Search Console API, which we do not control. Google may change, restrict or withdraw that API, and its data has limits we cannot remove: metrics are typically available two to three days after the fact, and Search Console retains roughly sixteen months of history. We are not responsible for gaps, corrections or delays originating at Google, nor for the accuracy of the underlying figures.

Because the plugin stores history locally, data already collected stays with you even if Google's own retention window passes.

6. Availability

We aim to keep the backend service running but do not promise uninterrupted availability. The plugin is designed to keep working when the backend is unreachable: metric collection continues, and Pro features continue for a grace period on a cached license check.

7. No warranty

The software is provided "as is", without warranty of any kind, express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose and non-infringement. We do not warrant that acting on Freshwake's scores or suggestions will improve your search rankings or your traffic.

8. Limitation of liability

To the fullest extent permitted by law, we are not liable for indirect, incidental, special or consequential damages, or for lost profits, lost revenue or lost data, arising out of your use of Freshwake. Our total liability for any claim is limited to the amount you paid us in the twelve months before the claim arose.

Nothing in these terms limits liability that cannot be limited under applicable law, including liability for wilful misconduct or gross negligence.

9. Suspension

We may suspend a license that is being used in breach of section 3, or access to the backend from an installation that is abusing it. Where it is reasonable to do so, we will contact you first.

10. Changes to these terms

We may update these terms. The date at the top of this page shows when they last changed. If a change materially affects a paid license, we will email the address on the account before it takes effect.

11. Governing law

These terms are governed by the laws of Japan. Any dispute arising from them is subject to the exclusive jurisdiction of the courts of Japan.

12. Contact

Platemark, Japan — ggg.billy@gmail.com